A Lifelong Love of Words

As a journalist, broadcaster and former BBC editor I know the power words have. I am passionate about them and fascinated by language.

Wordcraft is central to all my products and services. I understand audiences and I leverage user research to address them online, on social media and in print.

I was the editor responsible for digital content at the BBC Academy. And I wrote and edited a range of intranet portals for BP plc, including the online version of the company's global induction programme, 'Discover BP'.

Whatever your copywriting requirements, I can make get your message heard and your brand noticed.


BBC Academy

Writing for the Web

Did you know that people read only about 20% of the words on your website?

They scan the page looking for key information. And numerals attract attention because users are often looking for a price.

When I write copy for a website my approach is based on behavioural research like this.

In a nutshell, less means more, and the key is plain English.

A notebook being used for website design wireframing.
A screenshot of the Notts NHS App website

The Notts NHS App

The NHS commissioned me to write the words for a website showing patients how to use a new app.

The requirement was for jargon-free explanatory text that was accessible to those without English as a first language.

I was influenced by my knowledge of BBC Local Radio listeners, plus user experience research by the Nielsen Norman Group, to maximise intelligibility.


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BusinessWise Accountancy & Tax

The client wanted a website that stood out in a crowded marketplace. With the emphasis on visuals, every word had to justify its place.

Again, I leveraged NNg's UX research and the Flesch-Kincaid readability index to create high-impact, concise copy. 


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BusinessWise Accountancy & Tax webiste
The cover of the 2018 Guardian style guide.


Let me be the second pair of eyes that makes sure your website's text is free of mistakes.

Having written style handbooks myself, I understand the need for consistency and conformity to brand guidelines.

And in a mobile world, the need for accuracy and brand recognition has never been more important.


Are you being chased for articles and blog posts, but you're too busy to meet the deadline?

You can trust me to help get the job done, whether that's completing your rough draft or writing for you from scratch.

All you need to do is check and approve what we're written and you're good to go. Collaboration is the key to effective copywriting!

An author typing on an Apple MacBook.
And iPhone screen showing social media apps.

Social Media Management

You can trust me to keep your social media feeds up-to-date while you get on with running your business.

I'll get you noticed, build your brand and boost your reputation on social media.

I use scheduling tools to manage multiple feeds simultaneously, and analytics to track performance.


Arch Communications

Simon’s made a fantastic contribution to Arch Communications – using his creativity, storytelling and film-making skills to enrich our social media content.

Matt Youdale